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Bandura

The operating system for winning complex deals

Bandura predicts if you can win, and how you will win complex deals. Then helps you execute your strategy.

Made by experts from

HSBCMicrosoftSantanderMetaAIAGeorgia Institute of TechnologyIBMHSBCMicrosoftSantanderMetaAIAGeorgia Institute of TechnologyIBM

Increase win rates and improve your qualification capabilities.

Most teams are bidding reactively. Bandura automates the analysis required to predict and shape your strategy - giving you the ability to act your strategy months before the competition.

  • Win probability analysis

    Assess your win possibility and probability before and understand what investments you will need to make to win.

  • Improve Bid Position

    Map all possible strategic avenues, and model their viability and feasibility to understand what key paths will enable you to shape your position to win.

  • Full capture plans

    Bandura generates complete capture plans — stakeholder maps, win themes, and strategic recommendations — fully automated and available on every bid, 6–9 months before ITT.

  • Know what winning looks like

    Map the winning positions and understand what that means for your organisation to understand whether you want to win early.

  • Built for M365 & SharePoint

    No new infrastructure. No migrations. Bandura deploys directly into your existing Microsoft 365 and SharePoint environment so your bid teams work exactly where they already do.

See Bandura in action

A live walkthrough of how Bandura builds and updates your win strategy — capture planning, price-to-win modelling, scenario readiness, and pursuit investment — all in one place.

Bandura
82%
01 — Live Capture Plan

Your strategy, built and updated live.

Every section is grounded in Bandura's analysis. Hover any section to see what built it.

Executive Summary

Overview

This capture plan positions ACME Consulting as the preferred partner for the HMRC Digital Transformation Programme. Analysis indicates a 71% win likelihood at the £50m price point under the Full Managed Service composition.

Win Themes

Strategy

Three primary win themes identified: (1) Proven HMRC delivery — demonstrable experience across 4 prior engagements. (2) Transition risk mitigation — our phased approach directly addresses the client's stated concern around service continuity. (3) Value beyond compliance.

Ghosting Strategy

Competitive

The incumbent (DXC) is vulnerable on transition risk and innovation credentials. Requirements should reference 'continuous service improvement' and 'cloud-native architecture' — areas where DXC's existing infrastructure is a structural disadvantage.

Commercial Strategy

Pricing

Recommended price-to-win: £47–53m. At this range, win likelihood is maximised at 69–71% under the Full Managed Service model. Below £40m, the solution becomes commercially unviable.

Relationship & Influence Plan

Engagement

Three key stakeholders identified: SRO (Deputy Director, Digital), who has publicly prioritised 'delivery confidence over cost innovation'; Commercial lead, who is price-sensitive; and Technical Architect, who will heavily influence the spec.

LIVE UPDATES
Monitoring for changes...
Current composition
Full Managed
End-to-end ownership, premium team, enhanced SLAs
Win likelihood82%
02 — Price-to-Win Modelling

Find your optimal price point.

Modelled across solution compositions and competitor pricing.

Solution: Full Managed
End-to-end ownership, premium team, enhanced SLAs
Sweet spot
£39m → 71%
Bandura recommends
£39m
Full Managed at this price point gives the highest win likelihood at 71% before competitor pressure compresses your advantage.
All compositions
Minimal Viable
74%
Hybrid Partner
74%
Full Managed
71%
03 — Competitive Readiness

Scenario Modelling

Every move each competitor could make and whether you can mitigate it.

Win impact if unmitigated:
Severe (18%+)
Significant (9–17%)
Manageable (<9%)
5
Mitigateable
Handle with current capability, minimal effort.
avg likely
57%
total impact
-45%
4
Investment to mitigate
Requires deliberate investment decisions now.
avg likely
68%
total impact
-55%
DXC
Incumbent Defence StrategyInvestment active ✓
DXC's relationship capital at SRO and Director level is deep. Without equivalent senior en...
Likelihood:95%
Win impact:-22%
Atos
AWS Partnership PlayInvestment active ✓
Atos's AWS partnership is real at the architecture layer. Without a comparable hyperscaler...
Likelihood:67%
Win impact:-11%
Atos
Technical Differentiator Play
Atos's Eviden brand gives them credible AI and cloud-native positioning. Our innovation na...
Likelihood:58%
Win impact:-13%
DXC
Forward Technology Roadmap CommitmentInvestment active ✓
DXC will make compelling forward commitments to compensate for poor current delivery. With...
Likelihood:52%
Win impact:-9%
3
Unmitigatable
Structural disadvantages — absorb and plan around.
avg likely
70%
total impact
-45%
5 mitigateable
4 investment to mitigate
3 unmitigatable
12 total · 4 competitors
04 — What It Will Take to Win

Pursuit Opportunities

Toggle actions on and off to see impact on your win likelihood.

Relationship Building
SRO & Technical Architect engagement
Direct engagement with the SRO and Technical Architect in the next 8 weeks to shape requirements.
+14%
win impact
Not started
Effort: High
Neutralises 1 scenario
Positioning
Requirements shaping & specification influence
Influence the ITT specification to reflect our delivery methodology and cloud-native approach.
+11%
win impact
Not started
Effort: High
Neutralises 1 scenario
Internal Assembly
Strategic partner & SME assembly
Lock in key subcontractors and SME partners before ITT drops.
+8%
win impact
In progress
Effort: Medium
Neutralises 2 scenarios
Bid Readiness
Case study & evidence pack preparation
Build a pre-ITT evidence library covering transition delivery and HMRC-specific experience.
+7%
win impact
Not started
Effort: Medium
Neutralises 1 scenario
Commercial
Price-to-win commercial modelling
Finalise commercial strategy at £50m under the Full Managed Service model.
+6%
win impact
In progress
Effort: Low
Neutralises 1 scenario
Internal Governance
Internal bid governance & resource lock-in
Secure senior sponsorship and lock in the bid team resource now.
+5%
win impact
Not started
Effort: Medium
Win likelihood
82%
Baseline31%
Investment uplift+51%
Current projection82%
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